We’ve Outgrown Our Name: Home Team is Now The Rise Collective

Elliott Caldwell • May 15, 2025

We’ve Outgrown Our Name: Home Team is Now The Rise Collective

Two and a half years ago, Michael and I started with a bold mission: to become the first and only vacation rental management company that could perform nationwide. That vision became Home Team Luxury Rentals.


Fast forward to today, and that dream has multiplied. What started with managing a few properties has evolved into a national portfolio of more than 400 luxury vacation rentals and the creation of several thriving, vertically integrated companies.


Our management company is now just 18% of what we do. We needed a brand that could stretch with our vision. One that could house not just where we started, but where we’re going. That’s why we’re proud to introduce:


The Rise Collective

Why the Rebrand?

As we grew, so did the complexity of our ecosystem. Promoting brands like BnB Turnkey, BnB Construction, or BnB Lending under the name "Home Team Luxury Rentals" created confusion.


Whether it was marketing, hiring, or partnerships—our identity needed to match our scale.


Enter The Rise Collective: A name built to unify 7 (soon to be 9) brands under one mission-driven umbrella.


Why "The Rise Collective"?

  • Rise = Growth

We’re not just building businesses. We’re helping people rise—personally, professionally, and financially.

  • Collective = Unity

Each brand we operate stands alone, but thrives together. We’re a community of high performers building something greater than ourselves.

  • Scalable & Future-Proof

This name gives us room to grow—into new markets, new industries, and new ideas.

  • Magnetic & Aspirational

It’s not just a brand. It’s a lifestyle. And it’s one people want to be part of.


What is The Rise Collective?

The Rise Collective is a portfolio of synergistic companies in real estate, hospitality, investing, lending, and lifestyle. Here’s a closer look:

BnB Turnkey

Our flagship done-for-you Airbnb investment service. Averaging 30+ clients a month in 2025, we help you:

  • Find, underwrite, and close on STR properties (with our partners at BnB Lending and STR Realtor Search)
  • Design and renovate with BnB Construction
  • Manage your property end-to-end with Home Team Luxury Rentals It’s the only fully in-house Airbnb launch and management service in the country.

Home Team Luxury Rentals

Our origin story. A best-in-class short-term rental management company operating in 20+ states. We handle:

  • Guest communication, cleaning, maintenance
  • Marketing, dynamic pricing, accounting
  • Full backend operations so owners don’t lift a finger

STR Realtor Search

The #1 nationwide Airbnb Realtor search service. We match investors with STR experts in any U.S. market—free of charge. If we don’t already have a vetted agent, our research team finds one who’s perfect for your strategy.

BnB Construction

Need your STR remodeled, optimized, or completely built? We’ve installed:

  • Pickleball courts
  • Garage movie theaters
  • Lazy rivers
  • Custom wallpaper & designer finishes We have W2, licensed GCs who handle every job to luxury standards.

BnB Lending

Created by real estate investors, for real estate investors. We provide creative, fast, and flexible financing solutions for STR and LTR investments when banks say no.


What's next?

We have two more brands launching in the next 60 days—stay tuned.


And remember: The Rise Collective isn’t just a company.


It’s a community. It’s a vision. It’s a movement.


If you’re building a life with purpose—we’re building with you.


Let’s rise together.

By Elliott Caldwell May 21, 2025
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